Three reasons why you should trust me to teach you how to change your life:

1. I get paid to help big companies change consumers’ behaviour (towards buying their products)

2. I am trusted by others to talk about how to change behaviour

3. I changed my own behaviour dramatically in the past ten years. Examples: from 50 cigarettes per day to 0 without any effort, from sweets everyday to zero sugar for over 8 years now, from insomnia and disorganized sleep to high quality sleep every day, from eating what was easiest whenever I felt cravings to intermittent fasting and cooking every day, from workaholism to stopping work at 6 PM, while having more success than before, from fear of people and shyness to making a living out of public speaking and challenging opinions, from existential crisis to happiness and meaning.

For anyone with above average income in the developed world, life could be perfect. We have the resources to do it so. But it is not. We have more and more problems, more and more miserable lives.

The cause? The modern lifestyle is not suitable to how our body and mind have evolved. We harm ourselves without knowing (example: smoking in the beginning). And we harm ourselves because we cannot control our own behaviour (example: smoking now).

Our behaviour is not conscious and intentional. It is determined by unconscious algorithms evolved for the Paleolithic. Natural selection led to these algorithms. They optimize for survival and reproduction fitness in the world of 99% of Homo Sapiens history: wild hunter-gatherers in nature. When we try to enforce behaviour contrary to these algorithms, we fail. For example: 99% of diet attempts.

The ideal life is one optimized for how our body and mind evolved, and designed to determine our unconscious algorithms to make beneficial decisions.

The ideal life has the elements of the Paleolithic necessary to our wellbeing, without the drawbacks.

But designing your life depends on your own behaviour. We must choose it as well. We can change it by influencing the factors behind our unconscious algorithms, rather than trying to brute-force them.

We put all of this together in a step by step plan to evolve a normal miserable life into the ideal one.

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The answer to 'How do I build an Ideal Life?' using evolutionary insights and latest scientific evidence


Writing a book about how the problems of normal life come from the incompatibility of the modern world with our Paleolithic mind and body. Speaker, coach, strategist, psychologist, mathematician, researcher